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Research papers

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines-9379